Introduction
If we are doing Optimization of Instagram profile first we need to understand what is Keywords.
Keywords are nothing but a words that represents the context of the whole topic. Its also describe intent of the topic.
In easy words “Keywords are those words or phrases that tells what your content is all about.”
Finding Right keywords
For this method we will be using Instagram Search Box
- Search Your Niche keyword: Its the easiest way to find keywords from Instagram. Put niche relevant words on search box and you will see suggestion just below the search box. Copy them and do some analysis based on relevancy.
- Analysis From Popular Posts or Reels: Search your primary keywords and go to the reels section. Read the description and try to understand the relevancy of the keywords. Do this with posts as well.
- Analysis Competitor Contents: Search your industry related competitors and analysis their content. Look at the description section. Your will notice that there are some words which are getting repeated.
Finding Right Hashtags
The same process which was followed during keyword research has to be done in hashtag research as well. In this process, you just have to add the symbol of “#” hashtag before searching keyword and remaining procedure will be the same.
If you don’t know how to use keywords and hashtags correctly then please click here to read this easy step by step guide.
